Daniela de Oliveira | Balopina

A woman with a virtual name

I’m Daniela, a freelance UX/UI Designer who codes with style(sheets). Currently living in Portugal and enjoying my homeland after 5 years in foreigner countries. My passions are technology, design, traveling, Netflix and memes.

My virtual name is almost the same age as my real name.

My dad brought home our first computer when I was 9, and I fell in love with it! A machine that connects you to the whole world for free? I couldn’t be more excited about it.

What made me love the web so much is how you can be the real you. You know kids at school aren’t that nice sometimes, especially if you’re a shy kid that is learning how to deal with life. What about online? Online!? Wow, it was a different story! I was bossy, I was fun, I was crazy, I met the real me, and I liked it. Balopina is my virtual name, the one that I insist on keeping forever due to emotional reasons. Sure, I have other names, but this is the one that I identify myself with the most.

Nowadays, the internet is still the same for me, and much more. I can make honest comments on forums, search whatever I want, watch Netflix, browse memes, talk to my family and friends, see what other people are doing on Youtube and social media, etc.

Later on, I realized I wanted to learn more about the web since it was always a passion of mine from a young age, so I’ve done a web design course where I learned HTML and CSS3. I remember how happy I was when I saw my first div on the browser. At that moment, I knew I wanted to write code for a living, so I started following people on Twitter, read many articles, took online courses, etc. During the process, I found UX/UI design articles that sparked my interest. What do you do when you love humans and technology? You put them together and become a bridge between these two.

I love to think about the world as a huge place with infinite possibilities. A new void to explore. And the web is the virtual ocean I want to surf on. My soul releases itself and my inner voice screams with passion whenever I find something I love.

These kind of thoughts led me to move out of my parent's house when I was 20. I went to Madrid and had an amazing experience for 4 years. Then I moved to Prague because I needed a change. The internet helps me to keep in touch with my family and friends while I’m away, and I can only appreciate that. I have everything I need just by going online. Do I want to talk to my dad? My phone is one pocket away. Do I need a Youtube video to cook something? The iPad is over there. I am in a conversation and we need to verify some facts? The way to go is "Ok Google". In these moments, I love to think the internet is an extension of my brain.

Balopina and Daniela are now the same people, but they weren’t once.

Side Projects

#nts , Net on the Set Universidade Fernando Pessoa
#NTS | Academic Webshow
Art 7 Universidade Fernando Pessoa Laboratorio de Televisão
Art 7 | Academic Webshow
Jornal IMpressão Escola Joaquim Gomes Ferreira Alves Valadares
Impressão | School Newspaper
PASOP Universidade Fernando Pessoa
PASOP | Book
Classical Ballet
Classical Ballet
1996 - 2013
Professional Experience
Lodging Partner Associate
Expedia | Prague, Czech Republic
April 2018 - Present

- Handling difficult situations effectively; clear and breviloquent communication.
- Results oriented. Excellent time-management, organizational, multi-task and prioritization skills developed.

UX/UI Designer
Telefónica | Madrid, Spain (1 year)
May 2017 - March 2018

- UX Analysis;
- UX research ( interviews and usability testing;)
- Sketches;
- Personas;
- Wireframes;
- Mockups;
- Prototypes;
- Presentations;
- Market Research;
- Marketing Campaigns;

Web and Graphic Designer
Mirada 360 - Marketing para abogados | Madrid, Spain
March 2017 - May 2017 (3 months)

- Wordpress pages (plugins: divi and visual composer);
- UX analysis;
- web design mockups;
- Brand design;
- Business cards, envelopes, notebooks, logos, indesign documents for lawyers, email signatures, etc.
- Video;
- html newsletters;
- etc.

International Booking Agent
Restel/Hotusa Group | Madrid, Spain
October 2014 - September 2016 (2 years)

- International hotel reservations and transfers;
- Relocations;
- Overbookings;
- Emails management;
- Work directly with hotels, providers, travel agencies or final clients as Restel, Hotusa, Keytel, Husa, Eurostars, etc

Web and Graphic Designer
Merchanfactory, S.L | Madrid, Spain
May 2016 - July 2016 (3 months)

- Gifts customization design;
- Patent designs;
- Advertising design for social networks;
- Power Point presentations;
- Landing pages;
- Email Newsletters;
- New products photos.

Customer Care
Nintendo Iberica | Madrid, Spain
July 2015 - August 2015 (5 weeks)

(Holiday replacement contract)
- Customer support by phone for console issues;
- Repair orders;
- Emails management;
- Communication with the portuguese stores.

Technical Skills